In the business world, case studies have only become more important in understanding how an industry works and how to appeal to one’s audience. This is also true within the fintech industry, as it continues to gain momentum within the business world. Below are some of the biggest case studies within fintech and online banking.

Light Bank App
For instance, in order to appeal to the modern and traditional needs of its users, Shine has built a professional bank account that caters to the needs of freelancers through the Light Bank App.

The story of Light Bank has been one of the most popular customer experience case studies on Medium, with over 50,000 views on the platform alone. It has been recognized by various international design awards, such as the London Design Awards, the A’Design Award, and the iF Design Award. The Light Bank app is also nominated for the Red Dot Award 2019.

ITTI Digital Back-Office
When ITTI Digital started working with UXDA, they wanted to create a revolutionary core-banking solution that would allow banks to solve their employees’ pain points and improve their efficiency. This solution would be able to take into account their daily tasks and provide them with a better and more enjoyable experience.

Through the project, ITTI Digital was able to make their users’ main priority, which significantly changed their perception of the company’s products. It felt like they were finally able to see what was right in front of them.

MasterCard
In order to provide their users with a better and more secure experience, Mastercard wanted to redesign its card management section. This would allow them to easily manage their cards and solve their problems.

Through the project, ITTI Digital was able to gain a deeper understanding of its users’ pain points and improve the experience of its products. They were also able to provide them with the necessary knowledge to solve their problems in an effective manner.

Fintarget Trading
The hypothesis presented by the team at the BCS was that if a company can prove that investing is easy, it will attract more potential customers. To test this hypothesis, the team created an MVP.

The team was able to find a balance between the deadlines and the complexity of the project, which resulted in a block-by-block UX design for the MVP. As a result, Fintarget was able to launch its investment platform in just 1.5 months.